The temptation to be ‘always open’
I completely understand how you feel, you’ve recently started up in business or have been up and running and working hard on your business for a couple of years and don’t want to miss out on a single opportunity or let a single lead go cold.
That’s great! It shows you’re focused, single minded and dedicated. BUT something that concerns me is when I see a business owner who is always ‘on’. Perhaps your hours are set to ‘always open’ on your Facebook page or Google listing. Perhaps you work late into the night and answer client emails at 1, 2, 3am. I get it, I’ve done it too, but it’s time to take a break.
One of the most important things to look after when growing your business is your own energy levels. Fail to do this and everything else will fall apart. Here are my top three tips for exhausted business owners who have been ‘always open’ for too long:
Don’t ignore weekends, maintain a life outside your business.
- Don’t ignore ‘weekends’. Whether your business dictates the specific days of the week that you work or not, try to take two days off every week to spend time with friends and family or just give yourself some time off or a lie in (very hard if you have children, but there are ways!)
- Move around in between working. Get up from your laptop and go for a short walk or exercise class. Clearing your head even just for five minutes will help your focus.
- Eat well. This is something I’m trying to improve on. Try to batch cook or prepare meals in advance so that you’re not tempted to order in. Start the day well with a good breakfast and always eat chocolate that’s at least 70% cocoa content (well, being completely perfect is sooooo boring).
Try to incorporate small changes that mean you have a life outside of your business and allow you to rest and recharge. Cherish the times you are ‘closed’ and notice (and celebrate) the success you achieve as a result.