Not Another New You!

Excuse the scribbles, there’s a point to it. I think the number of ‘New Year, New You’ campaigns I’ve seen this week might have tipped into double figures and I’m…

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Cost Versus Perceived Value

I love a spa day as much as the next girl (or modern guy!) and have treated myself to some lush days in beautiful and relaxing surroundings. Now that I…

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How to Wow – Real World Examples

How to Wow – real examples As always, delighting your customers is far more simple than it may seem. Number one in keeping your customers happy is COMMUNICATION! Within Step…

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